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CLUB PROFILE: AMNESIA -
IBIZA, SPAIN
 Amnesia is one of several internationally renowned clubs in Ibiza, and was awarded Best Global Club at the 2007
International
Dance Music Awards at the Winter
Music Conference in Miami. The club is located close to the village of San Rafael on the highway between Sant Antoni de Portmany and Ibiza Town, and less than a kilometer from
Privilege, both among the island's most popular nightclubs. The club can pack more than 5,000 people on its dance floors. Amnesia was the first major outdoor club in Ibiza. Today the previously open-air terrace is closed, but light still floods in as sunrise approaches. Like
Privilege, it is famous for its sunrise dance floor.
Amnesia has been home to the hugely successful Manumission
club night since mid August 2007, after an unexpected mid-season change of venue from Amnesia's biggest rival,
Privilege. Another successful club night is
Cream, one of the longest-running UK nights on the island.
Cocoon, promoted by the veteran German DJ and producer Sven Väth, is another popular night, taking the share of Monday's crowds since
Manumission, for many years its biggest rival at
Privilege, moved to Fridays in 2006. Amnesia was also home to the famous club night
La
Troya Asesina night up until 2006, when it finally moved to Space to end a long association with the venue.
One of the oldest clubs on the island (Ibiza legend Alfredo was a resident in the 80s - in the company of celebrities when the club was open air, in the days before thousands of clubbers flocked to the island every season) it opened in the 1970s, and survived closures and memorable summers alike before it finally cemented its position as one of the island's premier clubs in the early 90s.
The History Of Amnesia
The house where Amnesia now stands was built at the end of the 18th century. Five generations of the Planells family lived within its thick, whitewashed walls. They cultivated the land and built a mill out of stone.
The first foreign visitors to came to the island around 1950. They were drawn to the island by rumors of its mysterious legends and breathtaking, untouched nature. In 1954 people like Aristotle Onassis and Prince Rainier of Monaco were startled by the beauty of the Pitiusan coves. Ibiza then discovered tourism and began to prosper and grow. However, during the 60’s the ones to really enjoy the island were the hippies. They were the first to transgress. Idealists from all over the world chose Ibiza or Formentera as their paradise to live in peace. They listened to music, enjoyed nature and smoked. In 1964 the Rolling Stones spent a couple of days on holiday in San Antonio. By now the island had more than five thousand hotel rooms.
Europe convulses in May of 68 whilst the film More, with music by Pink Floyd, filmed and inspired in Ibiza, presents the island as a paradise.
In March of 1970 the Planells family decide to end their long life in the country and move to a flat in town. They sell their ‘finca’ (country house) and the house to Maria Fuencisla Martínez de Campos y Muñoz (a widow from an aristocratic background). This is when the most recent history of our discotheque really begins.
The island begins to enjoy a freedom unheard of in the rest of Spain. The house soon to become Amnesia turns into a meeting point for idealists and counter-culturists. Hippies play in live bands and amongst their friends, they dance till dawn. They touched the heavens, organized art exhibitions and many other events.
In 1974 a young man born in Madrid, with a degree in philosophy came on to the scene, his name was Antonio Escohotado.
One fine day in May 76 Antonio makes a deal with the landlady of the house and she rents it to him for 20.000 pesetas (120€) a month. Now all that was left was to christen the discotheque with a name. He thought hard about this until he came across the name, “The Workshop of Forgetfulness”. He wanted to express that when people go out at night it is to forget their problems and indulge in an unknown world far away from ordinary routine. The next day he realized that just one word from Greek etymology explained it all. This of course was Amnesia, and that is how the island’s most authentic discotheque was born.
In the 80’s a young Basque named Prontxio Izaguirre took over the running of Amnesia, and the music changed to dance music, a mix between pop and funk, and hip hop. Freestyle mixing was permitted and house was about to take over. The Ibizencan discotheques introduced the magic of open rooftops. The original Balearic sound emerged spearheaded by legends like DJ Alfredo Fiorito and DJ Huggy MacPherson.
The most important changes came from the hands of MFC at the beginning of the 90’s. The Berlin wall comes down and house music becomes international. The re-opening of Amnesia on the 22nd of June, 1991 is still remembered to this day on the island. Thousands of young people invade Amnesia, labeling the beginning of the most fruitful times in this temple of sound. It is at this time that the clubs of Ibiza begin to gain international fame.
Due to complaints from its neighbors Amnesia had to cover its open-air dance floor. Even so, the club experienced massive expansion with the number of bars increasing from four to 16, and from a staff of 30 employees to more than 200 during the summer festivities. The staff now includes waiters, spectacular go-go dancers, security, light-jockeys, as well as office workers.
In 1999 the UN claims Ibiza cultural heritage. The island reaches one hundred thousand habitants and the label Amnesia extends from magazines to records, clothes…etc. Its fame grows. Today in the 21st century who hasn’t heard of parties like
Cocoon,
Manumission,
La
Troya Asesina or Cream? DJs like Sven Väth, Paul van Dyk, Tiësto, Danny Tenaglia, Laurent Garnier or Carl Cox are just some of the legendary stars to have passed through Amnesia’s DJ booth.
Likewise the list of rich and famous that have been to the disco during their summer holidays is endless…Naomi Campbell, Puff Daddy, Dolce & Gabbana, Bono, Boy George, Elle McPherson, George Michael, Paris Hilton, Valentino Rossi,
Calvin Klein… the gods of fashion and beauty.
One of the secrets to its success lies in the quality of its sound. Today the discotheque has one of the most advanced sound systems (Expanded Amnesia Technology) due to the dynamic electronic process. Its function is to analyze and submit frequencies that provoke the human body to feel sensations that compare to having a sound massage…enjoy it!
Web site: www.amnesia.es
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